Competitor Analysis with Social Media Data
Track what your competitors post, how their audience engages, and find content gaps to exploit
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The Problem
- Manually checking competitor pages wastes hours every week
- No way to track historical content and engagement trends
- Missing viral content opportunities your competitors capitalize on
- Difficult to benchmark your performance against competitors
The Solution
- Automatically collect competitor posts and engagement data
- Export to spreadsheets for trend analysis over time
- Identify top-performing content to inspire your strategy
- Compare engagement rates across multiple competitors
How to Do Competitor Analysis
Get started in under 2 minutes. No coding or API keys required.
Identify Your Competitors
List 3-5 direct competitors and 2-3 industry leaders whose social media strategy you want to analyze.
Extract Competitor Data
Use InsightSocial to extract posts from each competitor's Facebook page. Include post content, engagement metrics, and dates.
Export to Spreadsheet
Download the data as CSV or Excel. Create separate sheets for each competitor for easy comparison.
Analyze Patterns
Look for trends in posting frequency, top-performing content types, and engagement rates across competitors.
Apply Insights
Use your findings to improve your own content strategy. Replicate what works, avoid what doesn't.
Quick Start Checklist
- Chrome browser installed
- Free InsightSocial account (optional)
- 2 minutes of your time
What You Can Track
Post Frequency
Track how often competitors post
Engagement Rates
Compare likes, comments, shares
Content Types
See what formats perform best
Posting Schedule
Discover optimal posting times
Audience Growth
Monitor follower trends
Trending Topics
Find topics gaining traction
Frequently Asked Questions
Weekly analysis works best for active competitors. Set up a recurring schedule to extract data every week and track trends over time.
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Try it freeStart Competitor Analysis Today
No credit card required · Works on Chrome, Edge, Brave