What is TikTok Analytics Scraper?
TikTok Analytics Scraper combines profile and video data extraction to provide comprehensive analytics for any TikTok account. Build performance reports, track competitors, and analyze content strategies.
Key Use Cases
Competitor Benchmarking
Create detailed reports comparing your TikTok performance against competitors with real data.
Influencer Vetting
Evaluate creator metrics before partnership decisions—followers, engagement rates, content quality.
Client Reporting
Agencies can build automated dashboards tracking client and competitor performance.
Trend Research
Analysts can study platform dynamics, growth patterns, and content trends at scale.
Data You Can Extract
InsightSocial provides comprehensive analytics including:
- Profile metrics: Followers, following, total likes, video count
- Video performance: Views, likes, comments, shares per video
- Calculated metrics: Engagement rates, posting frequency
- Content analysis: Top hashtags, best performing videos, music trends
Building Your Analytics Dashboard
Step 1: Extract Baseline Data
Run a full extraction on target accounts to establish current metrics.
Step 2: Create Spreadsheet Template
Build formulas for engagement rate, average views, and posting frequency.
Step 3: Schedule Regular Updates
Extract data weekly or monthly to track changes over time.
Step 4: Visualize Trends
Create charts showing follower growth, engagement trends, and content performance.
Key Metrics to Track
| Metric | Formula | What It Shows |
|---|---|---|
| Engagement Rate | (Likes + Comments + Shares) / Views | Content resonance |
| Avg Views | Total Views / Video Count | Reach consistency |
| Post Frequency | Videos / Time Period | Content cadence |
| Like-to-View Ratio | Likes / Views | Audience appreciation |
Pro Tips
Compare Apples to Apples
When benchmarking competitors, compare accounts of similar size and age.
Track Relative Changes
Percentage changes matter more than absolute numbers for trend analysis.
Look Beyond Vanity Metrics
Engagement rate often matters more than raw follower count.